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Conversion Marketing Strategy Mastery
Section 0. Introduction & Orientation
How This Course Works
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Part 1. Introduction and Welcome to the Course (1:10)
Part 2. Orientation (2:07)
Quiz Time!
Section 1. Setting SMART Goals & KPIs
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Part 1. Intro to Goal Setting (8:43)
Part 2. The ABCs of KPIs (9:03)
Part 3. Data Accuracy Pitfalls to Avoid (9:35)
Part 4. Where to Target Your Analysis (7:15)
Quiz Time!
Section 2. Defining Your Audience & Brand Message
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Part 1. Introduction to Audience/Brand Message (0:55)
Part 2. Identifying Your Target Persona (10:56)
Part 3. Casting the Right Roles in Your Story (7:16)
Part 4. Creating Your Brand Message (11:02)
Quiz Time!
Section 3. SEO Analysis & Keyword Research
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Part 1. Organic Competitor Analysis (9:00)
Part 2. Keyword Research (7:59)
Quiz Time!
Section 4. Wireframing Your Conversion Funnel
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Part 1. Introduction (1:03)
Part 2. Preparing Your Conversion Funnel (8:50)
Part 3. Conversion Funnel Wireframe Framework (12:36)
Part 4. Testing & Evolving Your Conversion Funnel (5:29)
Quiz Time!
Section 5. Lead Generation
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Part 1. Introduction to Lead Generation (1:27)
Part 2. What Is Lead Generation? (3:53)
Part 3. 4 Actions to Attract the Highest Quality Leads (2:10)
Part 4. The Essentials of a Killer Lead Magnet (5:23)
Part 5. Promoting Your Lead Magnet (2:55)
Quiz Time!
Section 6. How to Evolve Your Strategy
Part 1. Turning Your Strategy into a Plan (6:22)
Record Your Testimonial!
Part 4. The Essentials of a Killer Lead Magnet
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